Use Social Media to Better Promote Your Cleaning Business

Use Social Media to Better Promote Your Cleaning Business

October 16th, 2013   •   No Comments   

In today’s economy, business owners need to use every weapon in their arsenal to stay in the forefront of their existing customers as well as attract new business. Many businesses are relying on the immediacy of social media to stay in sight of their target customers. Savvy cleaning businesses know that implementing a well thought out social media strategy can help promote their business and keep it growing. Following some basic guidelines to use social media to better promote your cleaning business can help create a successful strategy.

Know Your Strengths

It is difficult to tout your strengths to your audience if you have not identified what they are! If you have been in business for a long time, say so. If you have a staff that has a large number of years experience in the cleaning business, promote that. If you use the latest in high-tech cleaning gear, shout it out loud. Finding your strengths and promoting those to your customers will set you apart from the crowd who are simply talking about the same old same old.

Repeat Praise

If you’re on Twitter, encourage satisfied customers to Tweet about their experiences with your company. Ask happy customers to post on your Facebook page about their experiences, and keep customer video testimonials alive on your YouTube channel. All of these are avenues which are excellent for garnering the type of advertising every business looks for – great word of mouth.

Keep It Simple

While social media management might seem a daunting task, there are programs available that make keeping up with social media downright simple. Check out Ping.fm or HootSuite. These programs allow you to post your updates all at once on one page and then distribute them electronically and periodically throughout the day. Now, instead of posting on multiple sites, you can arrange your day’s posts for all your pages on one site in about ten minutes – and let these programs do the legwork for you. These sites will also keep viewing statistics handy for you, so you can tell how successful your posts are on each page.

Build Relationships

At the end of the day, building relationships with customers is what social media is all about, and businesses in the know are doing just that. Make it fun for your customers to follow you; post fun facts or quizzes as well as special discount offers for sharing your pages with their friends. Giveaways and prizes for certain landmarks – like your 1000 Twitter follower, for example – make it fun for your customers as well and gives them reasons to check your pages and follow your Tweets. People love freebies, and businesses that know this get more followers – and more followers mean more customers.

This is just the tip of the iceberg when it comes to a social media strategy. Once you have implemented these tips, keep building momentum and find newer and even more fun ways to keep your customers engaged. Your bottom line will thank you for it!

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